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By comparison, just 25% of those with a high school diploma or less know someone who uses online dating – and just 18% know someone who has entered into a long-term relationship with someone they met this way.
For instance, just 55% of non-users agree that online dating is a good way to meet people, while six-in-ten agree that online dating is more dangerous than other ways of meeting people.
The share of 18- to 24-year-olds who report having used online dating has nearly tripled in the last two years.
Today 27% of these young adults report that they have done so, up from just 10% in early 2013.
"Nobody's surprised when a minuscule effect reaches statistical significance with a sample of 20,000 people, but it's important that we don't misunderstand 'statistical significance' to mean 'practical significance.'" Finkel also took issue with e Harmony's involvement in the study.
"I'm always a bit wary when a project is entirely funded by a private organization that clearly has a vested interest in the results," he said.
Although 15% of Americans have used online dating themselves, a larger share report that they are familiar with online dating from the experiences of people they know.