Moreover, in contrast to the traditional -- where the middlemen pays after as much as three month's delay -- the farmer is paid directly and instantly by ITC.
"The biggest contribution of this concept is that using ICT, e-Choupal brought price discovery to the farmer," said Sivakumar.
"Once selected," said Singh, "they get a call letter alert also on their mobile; this is of great help since the candidates don't have to continuously check the website."Started in 2000 e-Choupal is a rural networking initiative of ITC Ltd., a large business conglomerate in India.The intermediaries were, in fact, the biggest concern of the archaic supply chain of the country's agricultural sector because they often deprived farmers of correct market prices in order to get a bigger margin for themselves."This system still exists in many parts of the country which is one reason why Indian farmers continue to live below the poverty line," said Sivakumar.e-Choupal begins with a computer, typically housed in the residence of the farmer who has agreed to become a host and is called a Sanchalak, The computer is linked to the Internet via phone lines or, increasingly, by a VSAT connection, and serves an average of 600 farmers in 10 surrounding villages within about a five-kilometer radius.1 3)Prathmik Vidyalaya Beech Ke Sath Laga Paschim Ka Kamra Barla 4)Sarasvati Sadan Junior High School Uttari Bhag Se Mila Howa Kamra Rohana Khurd 5)Prathmik Vidyalaya Kamra No.