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Kool was launched in 1933 by Brown and Williamson as an unfiltered 70mm "regular" cigarette, Kool was the first popular menthol cigarette.
Spud cigarettes, introduced in 1927 by the Axton-Fisher Tobacco Company, had been the first menthol cigarette to be distributed and marketed nationwide, but Kool quickly overtook them in sales.
The Kool Snark promotion was repeated in 1972, adding option payment through charge cards — and again in 1975 for 9.
During the 1970s and 1980s, Kool sponsored jazz festivals and many advertisements from the era featured a musician or an actor, playing a saxophone.
"We only test our products among adult smokers", said Theresa Burch, senior manager for youth smoking prevention at the company.
'"'This is a cigarette that's designed to take the place of their standard smoke".
In 2003, Brown and Williamson was purchased by the R. Reynolds Tobacco Company, and as a result of this merger, Kool became a Reynolds brand.
Executives at Brown & Williamson say that they promoted their cigarettes only to adults and that they intend the new Kools to lure current smokers from other menthol brands, not to generate new smokers.
Why were white men so captivated by the cowboy on the open range, whereas black men were drawn to the menthol flavored cigarette brands such as Kool?, and the pattern is reversed for Kools.Also, Kool was notoriously targeted to African-Americans, as were many menthol cigarettes. ]]