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But despite the significant increase in the number of daters, total revenue for the UK dating industry is falling, meaning firms are making less money per head.In the two years between 20 alone, revenue dropped by £9m from £168m to £159m.
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Online dating scams: new tricks that fleece victims of an average '£9,589' But in November last year, Aileen felt a growing sense of disappointment as five months had passed and she had yet to meet any men.
Searchmate had so far suggested four – two of whom she’d already seen on rival site Plentyoffish.com, a free site, and who had both already declined to date her.
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In the meantime, she contacted the Citizens Advice Bureau, which provided some information on her consumer rights.