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27-Jun-2017 17:54

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The Pledge was a team project, born from experiences and research.

We drew on the strengths of everyone at Chappy – having a diverse company helped shape The Pledge creatively, but it also ensured it had real nuance in market.

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Chappy is a space in which you can celebrate your differences.

We saw a few profiles in our initial launch period that made us all feel uncomfortable.

It highlighted the need for The Pledge, we wanted to ensure that Chappy didn’t become another platform where people felt that behaviour was OK, or that other users had to put up with discriminatory behaviour.

At Chappy, we believe beauty is found in the way you treat others.

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Discrimination by race, religion, disability, gender identity, age or anything else is strictly forbidden.

This global campaign aims to combat prejudicial language and attitudes by reassuring users that the Chappy platform remains a safer, responsible and transparent platform.