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02-Jun-2017 20:06

It was the first company to launch a retail internet banking service, in 1997.

“We are cool with digital,” says Ewan Mac Leod, head of group digital capability at Nationwide.

Businesses in many sectors already harness social media in their customer-facing operations.

Customers use social media and many want the companies they buy from to communicate with them through the channel.

“We grasped social media externally but, to lay the foundations to become a social business, we had to make sure we have the right infrastructure.” For example, he says the company needed connectivity, the right devices and an enterprise app store.

Mac Leod says the first step to get internal teams collaborating was to install wireless across the organisation.

At a recent Computer Weekly CW500 Club event, three businesses outlined how they are using social media to improve operations.

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It has been adopting digital technologies to support its customers for some time and is digitally mature.

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